Why I Do What I Do
By: Summersett, Marc - June 25th 2015
Why I Do What I Do
A recent post in a prominent DJ Facebook group page reminded me of why I do what I do. The DJ took training and realized why he was where he was.
Never lose what you do and who you do it for.
In 2000, Club Effects was born to give weddings a great DJ, filled with lights and lots of dancing. At that time I was pretty much a house DJ for a certain venue (Venue will remain nameless because of reasons you will learn). It only took one year working for this venue (And 7 weddings in one weekend) to learn I wanted to give my clients more. They deserved more! Because I was a house DJ, I mainly had to please the venue first, client second. On top of that, I couldn’t devout time on each wedding to make it great because I had so many. Instead they were just good.
CE Entertainment was born.
Club Effects was a fine name (if you wanted that club atmosphere) but I wanted a name to reflect the type of events I wanted to do. Since my name was already spreading like wildflower, I decided to keep the “C” from Club & the “E” from Effects and thus CE Entertainment was born. However, a name just wasn’t going to cut it. I needed training. I turned to the American DJ Association & Mobile Beat to help me in my endeavor. Through time I learned about customer service. I learned to give more to my clients than just DJing. The Master of Ceremonies became almost more important than anything. But, later I would learn about a new technique from peers of mine.
Director of Entertainment
In 2006 I had learned that a great Director will give more to a wedding than any other service combined! I was THE top reason my clients had a great time. Now don’t get me wrong, all the other vendors involved are greatly needed to ensure that success. I could not do what I do without them. So I have to give them tremendous credit. However, in the eyes of my clients, I could make or break their wedding. I could turn their wedding from good to great! Why wouldn’t all DJs want to do this?
It’s not just business, it’s personal.
In the 15 years I’ve been doing this, I’ve come to the conclusion that you have to WANT to do this. You have to genuinely want to give your clients that once in a lifetime experience. No matter how many hours you have to put in. Adding personal touches like, Love Stories, Projection Monograms, Uplighting, Video/Photo Montages and more! You have to embrace the client and the moments they want. Be hospitable. Genuinely care.
You can pay for Good or you can pay for Great!
Look, I know I’m more expensive than most DJ’s. There is a reason. Quality takes time. Time takes money. This is my full time career. Meaning I spend 80+ hours a week planning, prepping, training and running a business. That takes a lot of money. I reserve my time for those that want great. It’s alright to have a good wedding. But if you want great, I’d love spend as long as it takes on your wedding and earn your friendship and business. Because it’s why I do what I do.Tucson Wedding, Tucson DJ, Wedding DJ Tucson